ABOUT

As a marketer, Michelle Lee is a combination of cultures and disciplines.

Born in Taiwan, she has lived in Vancouver, Los Angeles, and is currently based in Paris. She speaks her native Mandarin Chinese, English, and has a basic level of French.

Prior to obtaining her major in marketing and minor in finance, she attended Art Center College of Design, where she plunged deep into creating architectural and environmental designs. She was fully immersed in designing spatial experiences but wanted to apply the same kind of design thinking, and approach to the field of marketing and branding.

Her area of focus is in digital and experiential marketing for global brands. To her, the need for companies to implement and combine design, technology, and business strategy is crucial.

In June 2015, she received her bachelors in International Marketing and minor in Finance from the American University of Paris, graduating with honors. Her thesis was titled "Experiential Marketing and Successful Branding in Luxury Fashion and Beyond".

#WhatElse:

Favorite team sport: volleyball; captain and team MVP, played competitively for six years

Favorite architects: Zaha Hadid and Santiago Calatrava

Favorite cities: Los Angeles and Paris

Coolest experience: watching the Northern Lights atop a glacier in Iceland

As a Canadian: I say #sorry too much (coincidence it's Justin Bieber's latest hit single?)

I'm obviously into #popculture too

Favorite books read this year: The Brand Gap and Delivering Happiness

Weaknesses: French pastries and shoes

Moments of extreme adrenaline: skiing on black runs

I love: exploring new cultures, coming up with ideas, reading, and meeting new people

Email: lee_michelle@me.com